What Are Pricing Rules?
Pricing rules automate your competitive pricing strategy. Instead of manually checking competitor prices, rules suggest price changes based on your criteria.
Creating Your First Rule
Step 1: Go to Pricing Rules
Navigate to Settings > Pricing Rules in your dashboard.
Step 2: Choose a Strategy
Select from common strategies:
- Match lowest competitor: Price at the lowest market price
- Beat by percentage: Price X% below the lowest competitor
- Beat by amount: Price £X below the lowest competitor
- Stay within range: Keep prices within £X of a specific retailer
Step 3: Set Boundaries
Protect your margins with:
- Minimum margin: Never go below X% profit margin
- Minimum price: Never price below £X
- Maximum discount: Never discount more than X%
Step 4: Choose Products
Apply the rule to:
- All products
- Specific categories
- Individual products
Step 5: Review and Activate
Preview how the rule would affect your prices, then activate it.
Example Rule
Strategy: Beat Amazon by 5%
Minimum margin: 15%
Applies to: Electronics category
This rule will suggest prices 5% below Amazon, but never below a 15% margin.
Important Notes
- Rules suggest price changes - you always approve before sync
- You can have multiple rules for different categories
- Rules run automatically when competitor prices change