Price History Overview
RightPrice tracks and visualises historical pricing data so you can:
- Spot pricing trends
- Identify seasonal patterns
- See how competitors respond to each other
- Time your price changes strategically
Accessing Price History
- Click on any product in your dashboard
- Scroll to the Price History section
- View the interactive chart
Reading the Chart
Your Price Line
- Solid line: Your Shopify price over time
- Shows when you made price changes
Competitor Lines
- Coloured lines: Each retailer's price over time
- Dashed lines: Periods when product was out of stock
Key Points
- Dots: Actual data points
- Hover: See exact prices and dates
Chart Controls
- Time range: 30 days, 90 days, 1 year
- Retailers: Toggle which competitors to show
- Show your price: Include/exclude your line
Identifying Patterns
Promotional Cycles
Look for regular price drops indicating:
- Weekly sales
- Monthly promotions
- Seasonal clearances
Price Matching
When competitor lines move together, retailers may be:
- Matching each other
- Responding to market leader
Price Wars
Rapid back-and-forth price cuts between retailers.
Using History for Decisions
Best Time to Match
- Match after competitor promotions end
- Avoid matching temporary flash sales
Avoid Price Wars
- If competitors frequently undercut, consider:
- Competing on value, not price
- Focusing on different customer segments
Seasonal Planning
- Use year-over-year data (Enterprise plans)
- Prepare for predictable pricing cycles
History Retention
- Starter: 30 days
- Growth: 90 days
- Professional: 365 days
- Enterprise: Unlimited
Further Reading