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Cookie Policy

Last Updated: 19 November 2025

Effective Date: 19 November 2025

1. Introduction

This Cookie Policy explains how Imum, UAB ("we", "us", "our", "RightPrice") uses cookies and similar technologies when you visit our website at rightprice.app (the "Website").

This policy should be read together with our Privacy Policy and Terms of Service.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. Cookies are widely used to make websites work more efficiently and provide information to website owners.

3. How We Use Cookies

We use cookies for the following purposes:

3.1 Essential Cookies (Strictly Necessary)

These cookies are required for the Website to function and cannot be disabled in our systems. They are usually only set in response to actions you take, such as logging in or setting your privacy preferences.

| Cookie Name | Purpose | Duration | Type | |-------------|---------|----------|------| | next-auth.session-token | Authentication and session management | Session | First-party | | next-auth.csrf-token | Security (CSRF protection) | Session | First-party | | __Secure-next-auth.callback-url | Authentication redirect | Session | First-party |

Legal Basis: Legitimate interest (necessary for service provision) You cannot opt out of essential cookies as they are required for the Website to function.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously.

| Service | Cookies Set | Purpose | Duration | Type | |---------|-------------|---------|----------|------| | Mixpanel | mp_* | Usage analytics, feature tracking | 1 year | Third-party | | Google Analytics | _ga, _gid, _gat | Website traffic analysis | 2 years / 24 hours / 1 minute | Third-party |

Legal Basis: Consent (Article 6(1)(a) GDPR) You can opt out via our cookie consent banner or browser settings.

Data Collected:

  • Pages visited
  • Time spent on pages
  • Click interactions
  • Browser and device information
  • Referral source
  • IP address (anonymized)

Third-Party Privacy Policies:

  • Mixpanel: https://mixpanel.com/legal/privacy-policy
  • Google Analytics: https://policies.google.com/privacy

3.3 Shopify Integration Cookies

When you connect your Shopify store, Shopify may set cookies in accordance with their own policies.

Shopify Privacy Policy: https://www.shopify.com/legal/privacy

4. Cookie Consent

4.1 First-Time Visitors

When you first visit our Website, you will see a cookie consent banner allowing you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences

4.2 Consent Management

Your cookie preferences are stored for 1 year. You can change your preferences at any time by:

  • Clicking "Cookie Settings" in the website footer
  • Clearing your browser cookies (will reset preferences)
  • Using browser privacy controls

4.3 What Happens If You Reject Cookies?

If you reject non-essential cookies:

  • ✅ You can still use the Website and all core features
  • ✅ Authentication and security will work normally
  • ❌ We won't track your usage for analytics
  • ❌ Some features may be less personalized

5. Managing Cookies

5.1 Browser Controls

You can control and delete cookies through your browser settings:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Manage and delete cookies

Warning: Disabling all cookies may prevent you from using certain features of the Website, including logging in.

5.2 Opt Out of Analytics

To opt out of analytics tracking:

  • Mixpanel: Set "Do Not Track" in your browser, or visit https://mixpanel.com/optout
  • Google Analytics: Install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout

5.3 Mobile App Settings

On mobile devices, you can limit ad tracking:

  • iOS: Settings > Privacy > Tracking > Request Apps Not to Track
  • Android: Settings > Privacy > Ads > Opt out of Ads Personalization

6. Third-Party Cookies

Our Website may contain links to third-party websites (e.g., Shopify, Stripe). When you click on these links, those websites may set their own cookies. We do not control these third-party cookies.

Third-party services we integrate with:

  • Stripe (payment processing): https://stripe.com/privacy
  • Shopify (store integration): https://www.shopify.com/legal/privacy
  • Vercel (hosting): https://vercel.com/legal/privacy-policy

7. How Long Do Cookies Last?

| Cookie Type | Duration | |-------------|----------| | Session Cookies | Deleted when you close your browser | | Persistent Cookies | Remain until expiry date or manual deletion | | Essential Cookies | Session or up to 7 days | | Analytics Cookies | 24 hours to 2 years |

8. Similar Technologies

In addition to cookies, we may use similar technologies:

8.1 Local Storage

We use browser local storage to:

  • Store user preferences (theme, language)
  • Cache data for faster loading
  • Maintain application state

You can clear local storage via browser developer tools or by clearing browsing data.

8.2 Web Beacons (Pixels)

Small transparent images embedded in emails or web pages to track:

  • Email open rates
  • Click-through rates
  • Campaign effectiveness

Used only in marketing emails (which you can unsubscribe from).

9. Do Not Track (DNT)

Some browsers include a "Do Not Track" (DNT) feature. When DNT is enabled:

  • We respect DNT signals for analytics cookies
  • Essential cookies will still be set (required for functionality)
  • We recommend using our cookie consent banner for granular control

10. GDPR and Your Rights

Under GDPR, you have rights regarding cookies and tracking:

  • Right to be informed: This Cookie Policy fulfills that right
  • Right to access: Request what data we've collected via cookies
  • Right to erasure: Clear cookies and request deletion of analytics data
  • Right to object: Opt out of non-essential cookies
  • Right to withdraw consent: Change your cookie preferences at any time

To exercise these rights, contact us at dpo@rightprice.app.

11. Children's Privacy

Our Website is not intended for children under 16. We do not knowingly collect data via cookies from children. If you believe a child has provided us with data, contact us at dpo@rightprice.app.

12. Changes to This Policy

We may update this Cookie Policy from time to time. We will notify you of material changes by:

  • Updating the "Last Updated" date at the top
  • Posting a notice on the Website
  • Sending an email (for significant changes)

Continued use of the Website after changes constitutes acceptance of the updated policy.

13. International Users

If you access our Website from outside the European Economic Area (EEA), your data may be transferred to and processed in the EU and USA. By using our Website, you consent to such transfers under the safeguards described in our Privacy Policy.

14. Contact Us

If you have questions about this Cookie Policy or how we use cookies:

Email: dpo@rightprice.app or hello@imum.io Phone: +370 5 2762099 Address: Imum, UAB, S. Konarskio g. 2-29, LT-03122 Vilnius, Lithuania

Data Protection Officer: dpo@rightprice.app

15. Supervisory Authority

If you have concerns about our use of cookies, you can lodge a complaint with:

Lithuania: State Data Protection Inspectorate Website: www.ada.lt Email: ada@ada.lt

UK: Information Commissioner's Office (ICO) Website: www.ico.org.uk

Imum, UAB Company Registration: 305898444 VAT: LT100013542617 Lithuania

By using RightPrice, you acknowledge that you have read and understood this Cookie Policy.